Media and Reports
Documents
A curated collection of reports, policy briefs, and official documents highlighting the scale, impact, and underlying mechanisms of illicit trade in Pakistan. These resources provide evidence-based insights to support awareness, advocacy, and informed decision-making.
Track and Trace Compliance in the Tobacco Industry
Volume 2 · Survey report
Campaigns For A Fairer Pakistan
Our campaign graphics put the facts front and center. Learn to spot the difference between a legal and illegal cigarette pack, understand how 40 non-compliant companies with 54% market share contribute just 5% in taxes, and see why 455 brands operating without Track and Trace Stamps represent a billion-dollar theft from Pakistan's treasury.
AbKhasaraNahiGawara
Campaigns For A Fairer Pakistan
Our campaign graphics put the facts front and center. Learn to spot the difference between a legal and illegal cigarette pack, understand how 40 non-compliant companies with 54% market share contribute just 5% in taxes, and see why 455 brands operating without Track & Trace stamps represent a billion-dollar theft from Pakistan's treasury.
The Illegal Cigarette Market Exposed
Pakistan loses billions in tax revenue to the illegal cigarette trade, but most people don't even know it's happening. Our videos break down the facts, expose the scale of the problem, and show why every Pakistani should care. Watch, share, and help us spread the word.
